Nutrisystem

Goal
Expand Nutrisystem’s social media presence and reach a younger audience by leveraging emerging platforms, while maintaining a consistent brand voice across all video content.

Role
As the Lead Motion Designer, I spearheaded the implementation of TikTok as a new marketing channel and designed video content optimized for multiple social platforms, including TikTok, Instagram, Facebook, and Youtube. I also developed reusable templates and creative systems to ensure that all campaigns maintained brand consistency.

Outcome
As a result, Nutrisystem successfully launched its presence on TikTok with content tailored to the platform’s trends and audience expectations. This initiative expanded the brand’s social reach by introducing a new channel and formats, enhancing multi-platform engagement. In addition, I built a scalable video production workflow that supported ongoing social campaigns and enabled faster turnaround while maintaining consistent branding.