Goodie Gusher

Goal
The goal of this project was to create engaging and cohesive product collateral for the Goodie Gusher brand that elevated its visual identity and supported marketing efforts across digital and print channels. The collateral needed to clearly communicate product features, appeal to the target audience, and maintain consistency with the overall brand aesthetic.

Role
I served as the lead designer responsible for conceptualizing and executing a range of collateral assets, including promotional graphics, product highlights, and supporting materials. I developed visual layouts, selected typography and color treatments that aligned with the brand’s tone, and ensured that each piece fit within a unified design system.

Outcome
The result was a suite of product collateral that strengthened the Goodie Gusher visual presence and provided marketing teams with versatile assets for both digital and physical use. The product was successfully sold in stores such as Party City and Walmart, as well as online on Amazon and Party City’s website. By establishing a consistent design language and thoughtful composition, the collateral helped elevate the product’s brand perception and created a more professional, polished look across platforms.