Onbe AI Visual Exploration
Goal
Explore the use of generative AI to produce photorealistic, brand-consistent imagery, evaluating the capabilities and limitations of a custom AI image model developed by Superside for Onbe.
Role
Lead Designer, responsible for testing AI-generated imagery, identifying visual inconsistencies, and evaluating image quality, realism, and brand alignment. Explored how AI-generated visuals could be adapted into digital advertising concepts and creative variations.
Outcome
Evaluated the custom AI model's capabilities and limitations through hands-on testing and visual quality assessment. Developed advertising creatives demonstrating how photorealistic AI imagery could support scalable, brand-consistent marketing production.
